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Make personnel your best asset in company branding during crisis
As if people weren’t annoyed enough with the image of happy, shining employees in all TV commercials, you can see, even these days, that some companies try to display the same immaculate image, as if...
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Social networks, “the new pink” in crisis communication
Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders...
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Don’t forget to invest in marketing these days…
…even if you’re quite busy dealing with the mighty crisis! J Which is perfectly understandable, since the CRISIS is everywhere on the news and in the papers, as if it were another self for the business...
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